We Are Not an Agency. We Are a Digital Conglomerate.
GOOT Group is a next-generation digital engineering organization that builds, owns, and operates technology across six verticals — while also partnering with the world's most ambitious companies to engineer their most critical systems.
Built From Frustration.
Grown Through Excellence.
GOOT was born in 2018 from a simple frustration: the agencies that existed were either too slow, too expensive, or too focused on billable hours instead of actual outcomes. Our founders — engineers who had built systems at scale — decided to build something different.
We started with four engineers, one conference room, and a single client in the retail technology space. Within six months, we had our first enterprise engagement. Within a year, we launched our first in-house product. Within three years, we became a group of companies.
Today, GOOT is both a product company and a client services studio. We run 10+ live platforms — GootPay, OkayTrip, OpulentEvents, MediCommerce, ShipG, and more — while simultaneously engineering mission-critical systems for 50+ enterprise clients across 12 countries.
The two sides of GOOT reinforce each other. Our product experience makes us better client partners. Our client exposure keeps us sharp and market-aware. It's a flywheel that keeps compounding.
Our Offices
🇮🇳
Bangalore, India
Engineering HQ · 150+ team members
🇦🇪
Dubai, UAE
MENA HQ · Business Bay
Connected Global Engineering Footprint
Powering fintech, travel, and enterprise systems across 12+ countries.
Eight Years of Building
From a 4-person studio in a Bangalore co-working space to a multi-country digital engineering conglomerate — here's the story of how we got here.
GOOT Founded with diffrent name
Four engineers, one vision: build a studio where great engineering mattered more than great decks. Started in Bangalore with our first client in the retail tech space.
First Enterprise Win
Delivered a full ERP modernization project for a 2,000-person manufacturing company. Proved we could handle enterprise complexity at scale.
AI Practice Launched
Formed a dedicated AI and Machine Learning vertical during a year when the world went remote. Our AI team grew to 30+ engineers in 18 months.
OkayTrip Go Live
Launched our first in-house products — OkayTrip (travel). Proof that we could build for the market, not just for clients.
Dubai HQ Opened
Expanded to the MENA region with our Business Bay, Dubai office. Now serving enterprises across UAE, Saudi Arabia, and the broader Gulf region.
10 Platforms, ₹200Cr+ GMV
GOOT's product ecosystem crossed 10 live platforms with combined GMV exceeding ₹200 crore. OpulentEvents, MediCommerce, and ShipG joined the family.
50+ Enterprise Clients
Crossed 50 enterprise clients across 12 countries. Recognized as one of India's fastest-growing digital engineering groups.
GOOT GENESIS GROUP Formed
Crossed 80 enterprise clients across 18 countries ,Now change name to GOOT GENESIS GROUP.
AI-Native 2.0
Launching the next generation of AI capabilities across all GOOT platforms. Every product we build in 2026 is AI-native from the architecture up. Gootpay go Live
The Principles That Guide Everything
These aren't aspirations. They're the operating system of GOOT. Every hire, every project decision, every client conversation runs through these filters.
Integrity Above All
We tell clients what they need to hear, not what they want to hear. Honest timelines, honest assessments, honest pricing.
Engineer-Led Innovation
Our best ideas come from engineers who understand both the problem and the technology. We build with curiosity, not just requirements.
Client Success = Our Success
We measure ourselves by our clients' outcomes, not our delivery metrics. If your product fails, we failed.
Velocity With Quality
Speed matters. But speed that ships broken software is just expensive. We ship fast AND right.
Think Global, Build Local
Global engineering standards applied to local market realities. Products built in India, designed for the world.
Relentless Excellence
We hold ourselves to a standard most agencies don't even set as a goal. Best-in-class is the floor, not the ceiling.
The Team Behind GOOT
Former engineers from Google, Razorpay, Flipkart, and CRED — operators who have built at scale and have the scars to prove it.
Sunil Rawat & Amisha Roy
Founder
Built and sold two technology companies before founding GOOT. Architect of GOOT's multi-product strategy and primary driver of its enterprise client relationships.
Anjali Singh
Chief Technology Officer
Former Google and Razorpay engineer. ML researcher turned CTO. Leads GOOT's AI division and sets the technical architecture standards across all products.
Virendra
Chief Product Officer
10+ years shipping products at Flipkart and CRED. At GOOT, Ravi shapes the product strategy for our in-house platforms and advises clients on product-market fit.
Sonal Gupta
VP — Engineering
Distributed systems specialist with deep expertise in microservices, Kubernetes, and high-scale database architecture. Has led teams of 100+ engineers.
Laxmi
Head of AI & ML
Builds ML systems that run in production at enterprise scale. Has deployed models serving 50M+ predictions per day across GOOT's fintech and healthcare products.
Deepak Verma
Head of Design
Award-winning designer who has shipped interfaces for products used by 10M+ users. Leads GOOT's UI/UX practice and sets the design language for all products.
Your Next Breakthrough
Starts With One Conversation
Whether you're a founder with a product idea, a CTO battling technical debt, or an enterprise leader ready to go AI-native — GOOT has the team, the technology, and the track record to make it real. We respond within 24 hours and every engagement starts with an honest assessment, not a sales pitch.